I know I've been teasing another sliver of the, "The Plunge" for awhile now, but haven't gotten around to doing it. This morning as I've been editing before the standard 6-hour weekend trip to buy things for our house, I thought I'd follow through. So without further adieu, please enjoy a small piece of two-years of hard work.
American Engagements
There hasn’t been a bigger scam perpetrated on modern society than the prevailing thought that engagement rings are a time-honored tradition, and that all men MUST buy their woman a diamond that stretches the boundary of reason and reality. Blame really belongs to every person who has raised their little girl to be a princess that would one day be carried off on a white stallion by an Armani-clad, Mercedez prince. Combine that with ‘gotta have it society,’ and you’ve got a woman expecting a diamond engagement ring that costs months of salary.
Every man who has to save every scrap of pocket change for months to buy his bride-to-be something that meets her approval can thank De Beers and their masterful job of duping the civilized world into obligatory engagement ring purchases. In the late 1910s, diamond sales were down thanks to the discovery of African mines that caused diamond prices to freefall. De Beers created a marketing campaign, and the now vomit-inducing slogan, “A Diamond is Forever,” and changed engagements into materialistic, cookie cutter occasions no longer reserved for the exclusively wealthy. Every holiday season our senses are bombarded with jewelry advertising, creating the formulaic equation that love equals gold and jewels.
“If you love her, you’ll buy her diamonds,” suggest commercials and magazine ads.
Marketing wizards at DeBeers enlisted movie stars as spokespeople who brandished diamond rings, and when coupled with that catchy slogan, men were bamboozled into buying diamonds for women for all sorts of occasions. Men all got hit in the wallets, because mass media and social pressure told their women that their man wasn’t a real man unless he bought big, nice diamonds. So much for being there through thick and thin, providing a shoulder to cry on and be a shelter from the storm; because if you really loved her you’d go into mountainous debt to buy her a diamond ring. And if there’s one thing that I’ve learned, is that conventional wisdom says love doesn’t mean anything without the bling.
Women get ridiculous rings and men get a pat on the back or the envy of other women who want their men to buy them similar or better jewelry than their friend has. And if you’re a dude that gets outdone by a friend on a diamond, then I feel sorry for you. You’re perpetually behind the 8-ball, because ‘his was bigger.’ As if we didn’t have to live THAT one down often enough.
The whole process just sucks, and I mean sucks. So let me get this straight, I’m a good guy because I bought out a huge diamond ring, which required me to sell a kidney and half of my liver for the down payment? Really? Perhaps it would be easier for me to swallow if women received engagement rings and men in return got engagement big-screen televisions, or engagement beer mini-refrigerators. Then we’re talking about a win-win for everyone, with equality to be had for all! Well, as long as women have to blow two months’ salary, too. Otherwise it wouldn’t be equal, right?
Every man who has to save every scrap of pocket change for months to buy his bride-to-be something that meets her approval can thank De Beers and their masterful job of duping the civilized world into obligatory engagement ring purchases. In the late 1910s, diamond sales were down thanks to the discovery of African mines that caused diamond prices to freefall. De Beers created a marketing campaign, and the now vomit-inducing slogan, “A Diamond is Forever,” and changed engagements into materialistic, cookie cutter occasions no longer reserved for the exclusively wealthy. Every holiday season our senses are bombarded with jewelry advertising, creating the formulaic equation that love equals gold and jewels.
“If you love her, you’ll buy her diamonds,” suggest commercials and magazine ads.
Marketing wizards at DeBeers enlisted movie stars as spokespeople who brandished diamond rings, and when coupled with that catchy slogan, men were bamboozled into buying diamonds for women for all sorts of occasions. Men all got hit in the wallets, because mass media and social pressure told their women that their man wasn’t a real man unless he bought big, nice diamonds. So much for being there through thick and thin, providing a shoulder to cry on and be a shelter from the storm; because if you really loved her you’d go into mountainous debt to buy her a diamond ring. And if there’s one thing that I’ve learned, is that conventional wisdom says love doesn’t mean anything without the bling.
Women get ridiculous rings and men get a pat on the back or the envy of other women who want their men to buy them similar or better jewelry than their friend has. And if you’re a dude that gets outdone by a friend on a diamond, then I feel sorry for you. You’re perpetually behind the 8-ball, because ‘his was bigger.’ As if we didn’t have to live THAT one down often enough.
The whole process just sucks, and I mean sucks. So let me get this straight, I’m a good guy because I bought out a huge diamond ring, which required me to sell a kidney and half of my liver for the down payment? Really? Perhaps it would be easier for me to swallow if women received engagement rings and men in return got engagement big-screen televisions, or engagement beer mini-refrigerators. Then we’re talking about a win-win for everyone, with equality to be had for all! Well, as long as women have to blow two months’ salary, too. Otherwise it wouldn’t be equal, right?